Meliconi
Case history
![Meliconi Instore Promotion - Pardgroup](https://www.pardgroup.com/wp-content/uploads/2023/10/yjbh.png)
Thanks to the intuition of Loris Meliconi, who founded the company in 1967, Meliconi is today a leader in the technology sector, specialising in accessories, universal remote controls, TV stands, headphones, TV antennas, and bases for household appliances.
Pardgroup’s Instore Promotion division supported the brand by advising on the sale of MyBike products through promotional activities in Mediaworld and Euronics stores across Italy.
![Meliconi Instore Promotion - Pardgroup](https://www.pardgroup.com/wp-content/uploads/2023/10/ub-1-1440x1070.png)
![Meliconi Instore Promotion - Pardgroup](https://www.pardgroup.com/wp-content/uploads/2023/10/gugy-1-1000x1000.png)
![Meliconi Instore Promotion - Pardgroup](https://www.pardgroup.com/wp-content/uploads/2023/10/yihi-1-1920x1080.png)
Selected projects:
• Meliconi Brand Specialist – Mediaworld and Euronics sales points throughout Italy, IT – Work done: Selection and training of Brand Specialists, promotion, sales support.
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SumUp
Field Marketing Services, In-Store Promotion.