Field marketing

Business area

LEGO_Diner Instore Promotion_Pardgroup
Field marketing | Business Area Field marketing | Business Area

The Field Marketing division deals with defining and implementing operational strategies for field monitoring, supporting all the operations and visibility needs of a brand within a point of sale.

They range from Brand Ambassadors and Tactical Merchandisers to Promoting activities, carried out by an in-house team dedicated to the organisation of In and Out Store campaigns.

Project Management Pardgroup

Project management

Epson, Instore Promotion 2023

Tactical merchandising

Brand Ambassador Pardgroup

Brand ambassadors

Digital Promoter Pardgroup

Digital Assistant

Yankee Candle Brand Specialist – Punti vendita Coin e Rinascente

In-store promoters

We provide 360° consulting.

With a team of dedicated project managers, brand specialists, area managers and back offices, we’re with you every step of the way while developing and implementing operational marketing activities at your point of sale with a 360° approach. We keep on top of our projects through each and every phase of work to ensure quality, precision, and control.

Project management

CRM strategy

operational planning & management

Photo: surveys and reporting

Sell-in/out analysis



Ranking definition and updates

Competitor analysis

Visibility surveys

Category management



Managing orders and returns

Shelf product restocking


Planogram layout

Price checks

POP layout and maintenance

Day one

Product launch and re-branding

48-hour delivery

Live activity monitoring progress


Light POP and POSM

Creativity and concept

Design and prototyping




Central warehouses for goods stock

Local transit points

“Last Mile” Management

In-store relations


Continuous survey

Brand Specialist

Focus product sales

Brand promotion

Specialised area management

Report compiling

Pardgroup Academy.

A training course aimed at the personal and professional growth of our Brand Specialists. Individual or mini-group coaching sessions will be held by professional Master Trainers and the issuing of an official certificate.

Pardgroup Academy

Business intelligence.

Versatile and customised Data Management and Dashboard Analysis solutions for any business function that enable customers to make strategic decisions based on up-to-date and meaningful data in the relevant context.

Business Intelligence Pardgroup

Explore our training course


Training in Field Marketing available to Pardgroup promoters.

Discover our other business operations

Retail design

Development and realisation of your point-of-sale projects.