SumUp

SumUp is a leading London-based financial technology company, established in 2012, operating in 34 markets on three different continents. The company’s goal is to support small businesses by enabling their owners to accept card payments in-store, in-app and online in a simple, secure and cost-effective way.

Starting with a focus on merchandising and field marketing activities, the collaboration with Pardgroup soon began to include the management of periodic and ongoing sales, in-store and shopping centre promotion activities as well as window dressing in retail outlets such as bookshops, consumer electronics, cash and carry – thus involving all business units of the company.