Fuorisalone returns to Milan: discover our photo reportage.
Milano Design Week is definitely the world’s most important design event. Besides the Salone del Mobile furniture fair (that took place at the Fiera Milano exhibition centre from the 7th to the 12th of June 2022), also this year the Fuorisalone played the important role to turn design and some of the leading brands active in the sector into the real protagonists of the event – featuring hundreds of shows, installations, performances and exhibitions across the city’s design districts.
The theme of this year’s edition of Fuorisalone was “Between Space and Time”: an invitation to reflect on the major changes happening in the world today, in order to achieve sustainability goals and a collective vision toward global recovery.
Pardgroup was actively involved in the activities of the Fuorisalone: we teamed up with our clients to set up several installations but we also enjoyed the unique atmosphere that the Design Week always brings to Milan.
Here is a short photo reportage of what we enjoyed the most!
@La Pelota Jaialai, Via Palermo 10
Floating Forest by Timberland
A multi-sensory Floating Forest made as an independent ecosystem on the waters of the Darsena to create a greener city. The installation consisted in a green graft conceived as an ecosystem with 610 plants and 30 different species.
Made in Portugal by APIMA e AICEP Portugal Global
@Via Tortona, 30
An elegant exhibition of the best Portuguese offer for Home Interiors, showcasing over 100 products from different sectors within the Home Cluster, such as furniture, lighting, cutlery, home textiles and ceramics.
WEAVE RESTORE RENEW by LOEWE
@Palazzo Isimbardi, Corso Monforte 35
Anderson and the Maison explored the Galician straw-weaving tradition known as “Coroza” and the Korean technique of paper weaving known as Jiseung.
The project revolved around the concept of giving a second life to all those objects and materials that may have been forgotten or discarded by transforming them into baskets, handbags, canisters, cribs, vases, and storage.
The Contemporary Caryatids by Olimpia Zagnoli
@Circolo Filologico Milanese, Via Clerici 10
The illustrator Olimpia Zagnoli re-interpreted an architectural element of classical culture from a contemporary and pop perspective.
KOHLER x Arsham: Divided Layers
@Palazzo Senato, Via Senato 10
“Divided Layers” is a site-specific installation built upon the duo’s release of Rock.01 – a 3D printed sink Daniel Arsham designed in collaboration with Kohler. The installation consisted in a large-scale immersive art experience made of a series of stacked panels combined to form a walkable tunnel. A pond acting as a mirrored surface doubled and reflected the opening of the cavernous volume, contributing to create a sense of movement and flow.
The Art of Dreams by Porsche
@Palazzo Clerici, Via Clerici 5
An immersive art intervention realized by the floral artist Ruby Barber of Studio Mary Lennox that aimed to combine the fragility of flowers with the promise of 21st century technology.
Feeling The Energy
@Orto Botanico di Brera
PH CREDIT: fuorisalone.it
An interactive installation using 500 meters of anti-bacterial copper pipe to create a path where people could discover multiple forms of sustainable energy production and play with its resulting effects.
Designed by: Carlo Ratti Associati and Italo Rota
INTERNI Design Re-Generation, Università degli Studi di Milano
@Via Festa del Perdono 7
More than 40 projects exhibited in the evocative spaces of the Università degli Studi di Milano including interactive installations, a focus on the Brasilian design and an open air Labyrinth Garden designed by Raffaello Galiotto and Nardi.
@Via Montenapoleone 3
PH CREDIT: Fendi – Linkedin
Located in the characteristic courtyard of the FENDI boutique in Via Montenapoleone 3, the FENDI Bar is a temporary opening reinterpreting the iconic FENDI Café.
See the stars again by FLOS
@Fabbrica Orobia, Via Orobia 15
FLOS set up in Fabbrica Orobia a 6.000 sqm space with multiple souls where the visitors could experience the brand’s values and discover the new collections to the 2022 Limited Edition of the iconic Arco lamp by A. and P.G. Castiglioni.
The exhibition project was curated by Calvi Brambilla.
@Via Cappuccio 5
AQUAZZURA presented its new “Casa Collection” in the exclusive location of Chiostro Cappuccio. Edgardo Osorio and the creative co-director Fiona Leahy, designed a Secret Garden full of symbolic vegetation and beautiful touches.