Pardgroup at the Dubai Design Week 2022
The Dubai Design Week, in strategic partnership with the Dubai Design District (d3), returned this November (8-13.11.2022) for its eight season with an extremely rich programme of installations, exhibitions and experiential mediums demonstrating Dubai’s commitment to design.
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Held in the regional hub for design and creativity – d3 – the Dubai Design Week of this year looked at the impact of the ever-changing design landscape, focusing on designing a sustainable future through the theme “Design with impact”. Regional and international names challenged themselves to present their vision, showing how design can have a positive impact on the environment.
For the very first time Pardgroup took part to the event, preparing an Arabic-style installation dedicated to sustainability, which astounded visitors with brilliant colours and tricks of light.
The installation consisted of a conceptual representation of the transformation of material: within the pavilion, visitors immersed themselves in an ever-changing space which transformed even as they walked through it – just like the world of design, which is constantly adapting to new environmental contexts.
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The geometric lines of the cylindrical metallic structure coexisted harmoniously with the softness of modules made from semi-transparent fabrics stretched between them. The sun’s rays filtered through these lightweight fabrics, simultaneously creating areas of shadow and changing the surrounding space in a continuous dance of light.
The pavilion’s setting was inspired by Arabic culture: not only did the fabrics and the structure recall a typical desert Souk, but inside was a small majlis, for visitors to gather and socialise.
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An installation that exalted togetherness and celebrated transformation, integrating with and honouring the surrounding environment.
If you would like to discover more about the event and have a look to the installations – visit the official website of the Dubai Design Week! If you want to know more about our design services, drop us an email at info@pardgroup.com.