Yankee Candle

Case history

Yankee Candle Brand Specialist – Punti vendita Coin e Rinascente

The Yankee Candle Company was founded in South Hadley, Massachusetts, when Michael Kittredge created his first scented candle as a Christmas gift for his mother in 1969. Neighbors began expressing interest in buying his creations, and Kittredge began producing them in larger quantities. Jarden Corporation acquired the company in 2013.

The Pardgroup Instore division and our Brand Specialists conducted sales support activities for the brand in various Rinascente and Coin stores throughout Italy during the holiday season.

In-Store Promotion

Yankee Candle Brand Specialist – Punti vendita Coin e Rinascente
Yankee Candle Brand Specialist – Punti vendita Coin e Rinascente
Yankee Candle Brand Specialist – Punti vendita Coin e Rinascente

Selected projects:

• Yankee Candle Brand Specialist – Coin and Rinascente stores, IT – Work performed: selection of brand specialists, consultancy and sales support

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