Blog
Retail
Pardgroup’s Corporate Blog - keep up with the latest in retail design, field marketing and in-store promotion.
The importance of illuminated signage: your business card in the retail world
20 May 2025
Pardgroup is excited to introduce a new service dedicated to the design and installation of illuminated signs, essential elements for every retail location. Illuminated signs are more than just simple markers—they represent the first visual impression your store makes on customers. In a highly competitive commercial environment, a well-designed sign can make all the difference, creating an unforgettable first impression. Whether located in a busy shopping centre or on a crowded street, an effective sign becomes a powerful strategic tool for external communication and brand recognition.
Illuminated SignageInsegne LuminoseRetailRetail Design
Acqua di Parma Christmas Tree
19 December 2022
To celebrate the most magical time of the year, for the first time, Acqua di Parma has created a truly special Christmas Tree in the city of Milan in collaboration with Pardgroup.
Case HistoryPardgroupPop-UpRetail