Nespresso
Case history
![Nespresso Coffee Advisor field_marketing Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022094-1-1600x1080.jpg)
Nespresso is the product of a simple yet innovative idea from 1986, whose aim is to enable millions of people to enjoy quality espresso in the comfort of their own homes. The company has thus become a pioneer in coffee pods, exporting its products to more than 60 countries across the world.
Pardgroup and Nespresso have a 360° partnership. The In-store Promotion team manages promotion campaigns continuously to support brand sales while the Retail Services Business Unit is responsible for the installation of Shop-In-Shops and window changes in Nespresso Boutiques across Europe.
![Nespresso](https://www.pardgroup.com/wp-content/uploads/2022/10/Nespresso-Coffe-Advisor_Pardgroup.png)
![Nespresso](https://www.pardgroup.com/wp-content/uploads/2022/10/Nespresso.jpg-1000x1000.png)
![Nespresso](https://www.pardgroup.com/wp-content/uploads/2022/10/2023.12_NESPRESSO-COFFEE-ADVISOR-3-1.jpg)
![Nespresso Collezione California Dream Window Display - Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/California-Dream-1-1440x1070.png)
![Nespresso Collezione Ispirazione Italiana Vetrine, Milano](https://www.pardgroup.com/wp-content/uploads/2022/10/1-4-1000x1000.jpg)
![Nespresso](https://www.pardgroup.com/wp-content/uploads/2022/10/6-1-1920x1080.jpeg)
![Nespresso Coffee Advisor field_marketing Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/20C9511-1440x1070.jpg)
![Nespresso Coffee Advisor field_marketing Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/22_9NE3-1000x1000.jpg)
![Nespresso Coffee Advisor field_marketing Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022091-1-1551x1080.jpg)
Selected projects:
• Nespresso Coffee Advisor – Coin Casa, Arezzo, IT – Work done: Selection and training of Coffee Advisors
• Nespresso Coffee Advisor – MediaWorld Ferrara sales points; MediaWorld Lecce; MediaWorld Padua Albignasego; MediaWorld Pompei, IT – Work carried out: Selection and training of Coffee Advisors, consultancy, tasting and sale of coffee machines and Nespresso coffee
• Nespresso California Dream Window Display Collection, 34 Boutiques throughout Italy – Work done: Installation
• Nespresso Collection Ispirazione Italiana Window Display, Milan, Italy – Work done: Installation
• Nespresso Coffee Advisor – at MediaWorld and Euronics, Bari, Mestre, Treviso, IT – Work done: Coffee Advisor selection and training
Next case history
BAT
Field Marketing Services, In-Store Promotion.