Nespresso

Case history

Nespresso Coffee Advisor field_marketing Pardgroup

Nespresso is the product of a simple yet innovative idea from 1986, whose aim is to enable millions of people to enjoy quality espresso in the comfort of their own homes. The company has thus become a pioneer in coffee pods, exporting its products to more than 60 countries across the world.

Pardgroup and Nespresso have a 360° partnership. The In-store Promotion team manages promotion campaigns continuously to support brand sales while the Retail Services Business Unit is responsible for the installation of Shop-In-Shops and window changes in Nespresso Boutiques across Europe.

In-Store Promotion

Nespresso Coffee Advisor field_marketing Pardgroup
Nespresso Coffee Advisor field_marketing Pardgroup
Nespresso Coffee Advisor field_marketing Pardgroup
Nespresso Coffee Advisor field_marketing Pardgroup
Nespresso Coffee Advisor field_marketing Pardgroup
Nespresso Coffee Advisor field_marketing Pardgroup

Selected projects:

• Nespresso Coffee Advisor – at MediaWorld and Euronics, Bari, Mestre, Treviso, IT – Work done: Coffee Advisor selection and training

Next case history

BAT

Field Marketing Services, In-Store Promotion.