L’Oréal Paris
Make what you are shine.

For L’Oréal Paris, Pardgroup and PardForce executed retail and in-store projects across Europe, creating immersive, distinctively branded Pop Ups.

L'Oreal, Valentino Podium, Sephora Rome - Work done: production and installation

L'Oreal, Lancome Podium, El Corte Inglés Castellana, Madrid, Spain - Work done: production and installation

L’Oreal Pop Up and Brand Specialist Beauty Week Milano 2024 – Milan, IT – Work done: Design, production and installation of the Pop Up and selection of Brand Specialists, consultancy and sales support.

L’Oreal, Big Deal Pop Up – Piazza Gae Aulenti, Milan, Italy – Work done: Design (Axielab), production and installation of the Pop Up and selection of Brand Specialists, consultancy and sales support.

L’Oreal Civic Brera Design Week Milan 2024 – Corso Garibaldi, Milan, IT – Work done: design, customization of the Pop Up and selection of Brand Specialists, consultancy and sales support, merchandising creation.

L’Oreal, Armani Mare Podium – 24 stores across Spain and Portugal – Work done: Production and installation.

L’Oreal, Big Deal Pop Up – Piazza Gae Aulenti, Milan, Italy – Work done: Design (Axielab), production and installation of the Pop Up and selection of Brand Specialists, consultancy and sales support.

L’Oreal Pop Up and Brand Specialist – Cadorna Station, Milan, IT – Work done: production and installation of the Pop Up and selection of Brand Specialists, consultancy and sales support.








