FIFA

Case history

Fifa World Cup Pop Up_Pardgroup

The home of football.

FIFA, founded in Switzerland in 1904, is the world’s largest football governing body and organises all intercontinental football events.

For the 2024 Beach Soccer World Cup in Dubai, Axielab and Pardgroup designed, produced and installed a Pop Up in the brand new Dubai Design District. In addition, Axielab was responsible for the merchandising design and Pardgroup for organising the promoters on site to supervise and welcome the fans at the Pop Up.

A 360-degree service for one of the most important sporting events of 2024.

Pop-Up

Retail

Fifa World Cup Pop Up_Pardgroup
Fifa World Cup Pop Up_Pardgroup
Fifa World Cup Pop Up_Pardgroup

Selected projects:

• FIFA Beach Soccer World Cup Pop Up, Dubai Design District, Dubai – Work done: Design (Axielab), production, installation, merchandising, promoting.

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