FIFA

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Pardgroup | Copertina-Desk Pardgroup | Copertina-Mobile

For the 2024 Beach Soccer World Cup in Dubai, Axielab and Pardgroup designed, produced, and installed a Pop Up at the brand-new Dubai Design District.

Axielab also developed the merchandising design, while Pardgroup organized local promoters to welcome fans at the site — a complete service for one of the biggest events of 2024.