Casablanca
Case history
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-prinst-3-1-1578x1080.jpeg)
Designed in France and made in Casablanca, Morocco, the eponymous brand founded by Charaf Tajer in 2018 is now quickly rising as a sports-inspired luxury brand.
Our Pardgroup team designed, manufactured and installed Casablanca’s pop-up at the prestigious Harrods department store in London.
See the gallery
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-prinst-5-1-1200x1070.jpeg)
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-p-Copia-1.jpeg)
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-prinst-2-2-1200x1080.jpeg)
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-prinst-6-1-1440x1070.jpeg)
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-prinst-1-1-1000x1000.jpeg)
![CASABLANCA Pop up Harrods London retail design_Pardgroup](https://www.pardgroup.com/wp-content/uploads/2022/10/2022.09_CASABLANCA-Pop-up-Harrods-London-Full-prinst-4-1600x1080.jpeg)
Selected projects:
• Casablanca, Pop-up, Harrods London, UK – Inauguration September 2022 – Work done: Production and installation of components.
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