Acqua di Parma

Case history

Acqua di Parma is an Italian perfume company known for the production of the delicate fragrance of the same name. Founded in 1916 as a small perfume factory, the brand grew rapidly and became part of the LVMH group in 2001.

To celebrate the most magical time of the year, for the first time, the brand has created a very special Christmas tree in the city of Milan in collaboration with Pardgroup.

The project saw the 360° involvement of Pardgroup, which took care not only of the engineering, production, installation and maintenance of the structure but also took care of all the creative development of the concept and design, thanks to the support of AxieLab – the new design studio within the group.



Acqua di Parma
Acqua di Parma
Acqua di Parma

Selected projects:

  • Acqua di Parma, Christmas Tree, Milan, IT – Work done: creative concept, design, engineering, production, installation and maintenance.

Next case history