Xerjoff x Automobili Laborghini
Un incontro tra arte, performance e alta profumeria.
Due icone dell’eccellenza italiana. Due mondi accomunati da artigianalità, innovazione e una ricerca costante della perfezione. Xerjoff e Automobili Lamborghini si incontrano dando vita a una nuova espressione del lusso e Pardgroup ne ha trasformato la visione in un’esperienza concreta.
Per il lancio dell’esclusiva collaborazione, Pardgroup ha realizzato un progetto esperienziale completo nel cuore di Piazza Gae Aulenti a Milano, in occasione della Milano Beauty Week, trasformando il pop-up in un percorso multisensoriale dedicato alla scoperta in anteprima delle nuove fragranze.
Un’esperienza pensata per coinvolgere vista, udito, gusto e olfatto, attraverso una serie di attivazioni immersive: dalla possibilità di scoprire e provare in anteprima le tre fragranze alla degustazione di tre cocktail ispirati ai colori e all’identità olfattiva della collezione, fino alle masterclass dedicate.
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Tra le esperienze più distintive, Scent Meets BrainArt® ha trasformato la risposta del cervello agli stimoli olfattivi in una composizione visiva personalizzata, permettendo ai visitatori di portare con sé una rappresentazione unica della propria esperienza sensoriale.
Pardgroup ha seguito l’intero progetto, dal design sviluppato da Axielab alla produzione completa, occupandosi di ogni fase della realizzazione: dalla gestione tecnica e logistica alla produzione degli elementi, fino all’installazione on-site.
L’esperienza è stata completata dall’attivazione di PardForce, che ha messo in campo un team dedicato di promoter per accogliere e coinvolgere i visitatori, raccontando la collaborazione e accompagnandoli alla scoperta della collezione.
Un progetto integrato in cui design, produzione, logistica, installazione e brand activation hanno lavorato insieme per trasformare una collaborazione tra due eccellenze italiane in un’esperienza fisica, immersiva e memorabile.
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
