illy
Assapora l'innovazione
Con illy, Pardgroup ha realizzato “illy Space”, un pop-up immersivo in Piazza Gae Aulenti a Milano, dedicato al lancio del sistema X▪CAPS. Un’esperienza multisensoriale tra storytelling, degustazioni, tecnologia e design, curata in ogni dettaglio, dalla progettazione alla gestione dell’evento e delle attivazioni on-site.
Il progetto è poi proseguito con l’attivazione Pop In – Launch In Store presso Mediaworld Certosa e Mediaworld Roma 4, portando lo stesso concept esperienziale direttamente in-store.
In entrambe le fasi abbiamo contribuito a sviluppo tech, allestimenti e promozione, in sinergia con PardForce e su concept creativo di Axielab.
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
