Brunello Cucinelli
“Feelosophy” Christmas Takeover | Harrods
Per la stagione natalizia 2025, Brunello Cucinelli ha portato la magia di Solomeo a Londra con “Feelosophy”, un progetto immersivo che ha trasformato Harrods.
Axielab ha sviluppato il concept creativo e l’intero racconto visivo, dando vita al viaggio poetico del grifone Philo.
Pardgroup ha curato produzione e installazione, coordinando nove mesi di lavoro per realizzare 28 vetrine, due pop-up, un albero di Natale ispirato al cashmere alto sei metri e un food truck completamente personalizzato.
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Il risultato è un’esperienza elegante e multisensoriale, che unisce artigianalità, storytelling e spirito natalizio. Harrods e Brunello Cucinelli hanno espresso grande entusiasmo per il progetto, confermando la forza della collaborazione tra Axielab e Pardgroup.
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
