In the world of Fashion, software for analysing and aggregating data is being increasingly used and optimised: this is one of the themes which emerged at the opening of Forum Retail 2018(Milan, 29-30 November).
According to Jarvis Macchi, the Communication Manager of Gilmar S.p.A, Business Intelligence is helping to make creativity more efficient in Fashion. Data analysis can support the production, promotion and communication of products, really helping them achieve a positive response on the market. Furthermore, these tools help bring topics to light to share with your partners, both in terms of shops and sales partners, not just for your own lines but also for the position of competitors.
The designer’s creative flair is increasingly guided by data coming from individual countries and directing what customers buy in store.
Even though the world of Fashion is one of the sectors which can gain the most from it, on the other hand, it is still bound by the condition that the creative object and creation comes from ‘above’ and forces its way into the market. In reality, these two aspects are becoming increasingly intertwined, helping streamline processes and costs.
Want to know more about Business intelligence processes? Read the news ‘Meet Pardgroup’s Business Intelligence department!’