The Internet of Things (IoT) to support the customer experience

Virtual reality (VR), artificial intelligence (AI) and the Internet of Things (IoT) are redefining the thinking behind entire sectors with different impacts on various aspects. In particular, the Internet of Things (IoT) is transforming the way in which companies and consumers interact. Let’s take a better look at how. First of all, the term IoT was coined by a researcher from the Massachusetts Institute of Technology, Kevin Ashton, in 1999 for a new RFID approach in the supply chain. The evolution of related technologies has since continued, both on the consumer side and on the side of analysis platforms based on AI.

According to the recent survey on the Internet of Things (2018) by Business Insider Intelligence, published in late July, there will be over 55 billion IoT devices by 2025, compared with ‘just’ 9 billion in 2017.

In fact, the term Internet of Things covers technologies and applications that provide an Internet connection for products and devices capable of exchanging data almost independently of human control.

The IoT therefore links the Internet to objects (devices) from everyday life. To be able to work and to be truly useful, the IoT needs to collect and file a huge amount of data (Big Data) in real time and in any field. For example, just think how useful it is to track footfall in shopping centres, for brand marketing, regarding the possibility of receiving information on a product purchased by a consumer, and to receive advice on how the consumer is actually using a product or to steer the development of new offers in line with the customer experience or to acquire data for market analysis aimed at developing new products or services based on the user’s identified needs.

Would you like to know how the IoT can help you in the sale / distribution of your product / service? Contact Pardgroup’s Business Intelligence

Read news ‘Artificial intelligence and analysis of Big Data’

This post is also available in Italiano English Deutsch Español