The 2018 edition of Mediastars is under way, the independent award which, for 23 years, has been highlighting the professionalism of people who have made a contribution with their own skills to successful advertising communication. Every year, the entrants for the Advertising Technical Award include major illustrious advertising agencies, audiovisual post-production and production companies and web factoring companies.
The goal for 2018 is to find and recognise outstanding creativity in promotional communication. This award, dedicated as always to customer experience, fits in perfectly with the mission of Pardgroup |Unconventional Field Marketing, i.e. to represent clients’ on-the-field image as best as possible. For the second year running, Pardgroup will therefore bring its experience in the field as a partner that can fully support businesses all over Europe: Trade marketing and sell-in and sell-out management, merchandising and retail services, in-store promotion, events, shopfitting, project management and much more besides. Furthermore, thanks to its creative department and production centres, Pardgroup can handle planning, design, production, logistics, installation of P.O.P. material, graphics, displays, window displays and shop-in-shop right through to entire stores. This work takes place in a wide range of sectors: from consumer electronics to major fashion and luxury brands, covering the supermarket, specialist store and retail channels. Antonella Fossati, the Pardgroup Communication Manager for the press area and corporate sector, was sent to represent the company on the panel of judges at the Mediastars 2018 award.
Every year, Mediastars organises a qualified panel of judges, appointing professionals for each area of specialisation who can offer valuable opinions on the work entered in the competition and the talent of the workers. This year, the judging areas will be:
- Television and film
- Audiovisual technique
- On-line advertising and Apps
- Social media
- Corporate identity
Want to know who is taking part in Mediastars 2018? Click here