lastamperiamilano pardgroup opening

LA STAMPERIA MILANO is born

La Stamperia Milano was created from the desire of Pardgroup S.p.A. to set up an exhibition space for get-togethers and meetings that is open to the new products, needs and creativity of clients, partners and others.

Having always focused on the needs of the market, Pardgroup is continuing its neighbourhood policy by opening a new multi-purpose venue of over 900 square metres, specifically designed to be a large ‘container’ aimed at creating space for the creative strength of companies and for small and large national and international initiatives.

The location offers unique stylistic features and is made up of 4 different separate areas (two main halls, Arial and Bodoni, and two meeting rooms), each with distinctive aspects and different sizes so it can be adapted to various types of events in the fashion, design, furniture, automotive and lifestyle sectors, etc.

The large, flexible areas are perfect for small and large events, such as exhibitions, conventions, fashion shows, meetings, workshops, expos, press days, press conferences, team building activities, training sessions and gala dinners.

The venue was opened on 12th December. Against a backdrop of playful lighting effects and a minimal set-up – with an industrial yet elegant style – the Pardgroup S.p.A. Management Board – Luca Negroni | CEO, Francesco Santoni | Managing Director and Corrado Berrini | General Director – welcomed over 300 guests including the Pardgroup Team from across the EU, as well as clients and partners from major brands in the consumer electronics, fashion & luxury, sportswear, homeware, food & beverage and retailer sectors.

There had to be an ‘unconventional’ moment with the presentation of SoundsOfThings, the first social network exclusively based on sound created by the start-up of the same name.

The entire evening was accompanied by live music – the wonderful voice of Miza Mayi accompanied by the keyboardist Eros Kristyani – with support from the presenter Steve Vogogna and his sketch ‘Pensavo Peggio’, ending with a party bursting into life with an outstanding DJ set by Mario Fargetta.

Want to find out more about the new La Stamperia Milano events space? Contact the Pardgroup Team of the Events Department

 

In-store product promotion

When consumers look for information about products and Brands, they want to be involved in shopping experiences that go beyond simple items or services.

How can Brands create successful in-store campaigns?

During in-store promotion initiatives, it is crucial for Brands to make direct contact with consumers, engaging them with informative and entertaining activities. Consequently, traditional product promotion efforts are often complemented with schemes to communicate directly with people, which make them feel closer to Brands while also boosting awareness and consequently sell-out levels.

In order to achieve this, it is necessary to set precise objectives and have a widespread presence throughout the area in question, as well as proficient, professional staff with training and qualifications in the fields of promotion and sales techniques.

This helps to ensure that campaigns create interest among consumers and achieve their sales targets, regardless of whether the focus is on a niche or mass market, a small town or an entire country.

Pardgroup’s In-Store Promotion department has an in-house team that organizes campaigns both in store and out. They are available seven days a week.

In addition to promotions inside and outside stores, the professional members of Pardgroup’s team specialize in activities such as Mystery shopping, Leafleting and Incentive competitions.

All figures such as Promoters, Hostesses, Stewards and models are selected for their specific skills, placed under contract and trained for each promotion campaign. The activities are supported by POP and permanent materials, merchandise, free gifts and dedicated logistics.

Furthermore, Pardgroup’s In-Store Promotion department has a proprietary daily sales data collection and analysis platform, so that it can update its Clients every day. In addition, the weekly results can be compared with the sell-out graphs provided by the distribution chains. Pardgroup also has a proprietary geolocation app that can be used to track in-store staff and guarantee that they work at the times and on the days agreed with the Client, in full compliance with the Law.