Unconventional Field Marketing, Unconventional Corporation, Unconventional Team: check out the corporate video!

The thing that makes Pardgroup S.p.A. stand out from all of the other players in the market is unquestionably its unconventional approach.
For instance, over the years we have established unconventional relationships with our Clients, our Suppliers and all of the Staff and Partners who work in our offices on a daily basis. We wanted to share with you some pictures of the passion and dedication that all of us at Pardgroup show every day as we strive to provide unbeatable services for everyone who chooses to work with us. Portrayed in the pictures are our offices, our routine and our faces. It goes without saying that we hope you like them!

Watch the full video and all of the clips on our YouTube channel!

Pardgroup, a successful evolution

“The path we have travelled has made us what we are today”.  Pardgroup is only a starting stage, indeed, a midway stage of a journey started over 30 years ago from the experience of the representation agencies of Luca Negroni on one side and Francesco Santoni on the other.

Their values and objectives were clear and it was only a matter of time before the two companies merged together. Pardgroup Scarl was founded in 2014, a multichannel company of advanced integrated Field Marketing services. Moving from offices in Rome and Bologna, Pardgroup opened its Headquarters in Milan in the space of three years, before becoming an SpA company in 2018, with various offices around Europe (now in Lugano and Madrid) and over 200 employees. With an increasingly structured organisation, the company now has nine divisions: Retail Services, Field Marketing&Business Intelligence, In-Store Promotion, Sales, Events, Logistics and Communication. All supported by Human Resources and IT divisions.

As the company grew so did its Brand Identity“Unconventional” is the key word and its style is unmistakable. The colours are the same as 2014 – yellow alongside black and grey – and its attentive, responsive identity, inspired by cats (hence “PARD”), never fails to amaze Clients. With its straightforward, streamlined style, it’s versatile as confirmed by its user-friendly approach with a focus on Project Management which makes Pardgroup stand out on the market.

comunicazione

The latest arrival at Pardgroup: the Communication Division!

The creation of content in a world that is ever turning to the intangible Digital sector is now essential for any company, particularly if it is aimed at the Consumer market. Consequently, to support its Clients in this process too, Pardgroup has decided to set up a Communication Division. The Pardgroup Team responds to Corporate communication needs in a dedicated, specific and prompt way to increase Awareness, Engagement and Reputation.
Thanks to our established partnerships, Pardgroup develops an ad hoc marketing strategy following the Client’s exact guidelines to find new (and old) customers.
Social Media Management, SEO, DEM, Content Marketing, Design and Graphics, Video, 3D Video and Photography are just a few of the activities handled by the youngest Pardgroup Division, and they are all aimed at achieving one goal: to provide complete support to every Client.

Click here to discover all the services provided by the Communication Division