From “simple Retailers” to “Innovator Retailers”: how is the field reacting to Digital Transformation?

Although it is still early days for digitization in Retail, it seems that Retailers are now at the forefront when it comes to Digital Transformation and the adoption of end-to-end systems that are integrated with Cloud software.

We have already discussed the impact of technological progress on the Retail industry on a number of occasions. The Emerging Opportunities to Deploy Industry Processes in the Cloud study carried out by Forrester Consulting for SAP has now provided us with numbers that paint a picture of the results achieved by those who have embraced Digital Transformation.

87% of the 135 companies examined in nine different countries have planned or made significant investments in end-to-end and cloud software.

 

What results have been seen?

“Innovator retailers” is the name given to retailers who have chosen to use a combination of types of smart technology to achieve their digital transformation goals, investing in the digital consumer supply chain, smarter distribution technologies and consumer centricity.

81% of these companies now have a 55% edge over Competitors that have been “left behind”.

97% of “innovator retailers” also say that the quality of the services that they provide has improved, while 93% believe that they are more competitive and claim that they can attain better results thanks to the integration of Cloud software in their systems.


How?

The most significant forms of technology are unquestionably the Internet of Things, Machine Learning and Real-time analysis. More than 92% of companies feel that moving end-to-end processes to the Cloud could enhance the digitization capacity of the entire Retail system.

It seems that the Cloud is deemed to play a crucial part in the digital priorities of Retailers and that they are prepared to invest even more in order to improve all of their processes: from purchasing to sales.

 

After all, the benefits are plain to see. Now all that’s left to do is work out how to optimize these resources in order to enhance their performance, although we’re sure that the future has some big surprises in store.

Would you like to discover more? Read also Digital Transformation and Italian Retailers

Unconventional Field Marketing, Unconventional Corporation, Unconventional Team: check out the corporate video!

The thing that makes Pardgroup S.p.A. stand out from all of the other players in the market is unquestionably its unconventional approach.
For instance, over the years we have established unconventional relationships with our Clients, our Suppliers and all of the Staff and Partners who work in our offices on a daily basis. We wanted to share with you some pictures of the passion and dedication that all of us at Pardgroup show every day as we strive to provide unbeatable services for everyone who chooses to work with us. Portrayed in the pictures are our offices, our routine and our faces. It goes without saying that we hope you like them!

Watch the full video and all of the clips on our YouTube channel!

Meet Pardgroup’s Business Intelligence department!

To fully meet Clients’ needs, Pardgroup uses specialist Data Management and Dashboard Analysis professionals who form its Business Intelligence Department (BI).

The Team’s goal is to allow brands to develop strategies based on meaningful, accurate and up-to-date information. To constantly achieve this goal, Pardgroup offers ad hoc designed solutions according to specific needs and for various company areas: marketing, communication and finance.

The services offered are:

Data Warehouse
The storage of data generated by various IT systems (production, sales, accounting, R&D, CRM, etc.) on Big Data databases and platforms.

Data Transformation
The processing of information collected in the database and the control, automation, measurement and analysis of company performances.

Data Visualization
A user-friendly graphic layout for dynamic dashboards, statistics and indicators that are always up-to-date.

What are the advantages of receiving this type of support?

The automation of analysis processes and company reporting and the constant, uniform measurement of information let you carefully assess improvements and critical areas where you need to focus your efforts. Management can therefore speed up decision-making processes and make them more goal-oriented.

To continuously achieve excellent results, the Pardgroup Team monitors personal and company KPIs and uses interactive Performance Dashboards with carefully designed graphics. This allows it to optimise data usability and to make the data multi-device friendly (usable on a PC, tablet and smartphone).

Pharma Trade: Pardgroup gets in on the evolution of the pharmacy channel too

The world leader in the distribution of health and well-being products has landed in Italy with three new stores.

Among the suppliers, Pardgroup has supported the new openings with the creation of planograms in the Pharmacy channel to complete what the Company offers for the Trade.

Planograms are an essential business tool: allocating and optimising the position of off-the-shelf products and their categories is vital for the success of in-store sales. You therefore need to trust a reliable partner who has already gained this expertise in other markets.

The work carried out for the major pharmacy chain is part of a pool of Pardgroup services, providing complete consultancy in the Trade, partly thanks to the support of Business Intelligence specialists who can gather data from stores and sales channels, then analyse and aggregate it to make it meaningful for the Client. Based on this data, Pardgroup then makes planograms, implements them in store and develops merchandising activities thanks to the Field Force working all across the region.

 

Pardgroup is therefore the only partner that can offer integrated consultancy to its Clients, including in the Pharma channel now too.

Read also Field Marketing: which services should we offer today?

The Internet of Things (IoT) to support the customer experience

Virtual reality (VR), artificial intelligence (AI) and the Internet of Things (IoT) are redefining the thinking behind entire sectors with different impacts on various aspects. In particular, the Internet of Things (IoT) is transforming the way in which companies and consumers interact. Let’s take a better look at how. First of all, the term IoT was coined by a researcher from the Massachusetts Institute of Technology, Kevin Ashton, in 1999 for a new RFID approach in the supply chain. The evolution of related technologies has since continued, both on the consumer side and on the side of analysis platforms based on AI.

According to the recent survey on the Internet of Things (2018) by Business Insider Intelligence, published in late July, there will be over 55 billion IoT devices by 2025, compared with ‘just’ 9 billion in 2017.

In fact, the term Internet of Things covers technologies and applications that provide an Internet connection for products and devices capable of exchanging data almost independently of human control.

The IoT therefore links the Internet to objects (devices) from everyday life. To be able to work and to be truly useful, the IoT needs to collect and file a huge amount of data (Big Data) in real time and in any field. For example, just think how useful it is to track footfall in shopping centres, for brand marketing, regarding the possibility of receiving information on a product purchased by a consumer, and to receive advice on how the consumer is actually using a product or to steer the development of new offers in line with the customer experience or to acquire data for market analysis aimed at developing new products or services based on the user’s identified needs.

Would you like to know how the IoT can help you in the sale / distribution of your product / service? Contact Pardgroup’s Business Intelligence

Read news ‘Artificial intelligence and analysis of Big Data’

Artificial intelligence and big data analytics

Marketing is one of the areas of business that is keenest to venture into the field of artificial intelligence, partly due to the constant progress in digitization and partly because of the importance of always keeping a step ahead of big Brands, which now have the capacity to gather details about their customers both in stores and online. The crucial factor that can really give you an edge is being capable of analysing this vast amount of information – known as Big Data – and ensuring that Companies can understand and utilize it all.

Research by the Italian Artificial Intelligence Marketing Observatory that was promoted by the IULM University Executive Master in Data Management & Business Analytics (DMBA) programme has revealed that while 75% of Italian companies claim to be aware of the Marketing potential of AI, very few of them use sophisticated solutions for Big Data analytics. There are a number of reasons for this, including: a lack of economic resources, poor knowledge of the tools available, and a shortage of people with qualifications in the field. Meanwhile, the other organizations continue to see Artificial Intelligence as something rather futuristic. They have little or no understanding of its strategic significance for market competitiveness.

Pardgroup’s has an in-house professional team of Data Management and Dashboard Analysis specialists (Business Intelligence) who can cater to the needs of some of the companies that are most interested in analysing the data of their customers, so that they can get to know them better throughout all of the stages in the purchasing process and offer an increasingly optimized response to their requirements. Essentially, the goal is to “make sense of data”. That means providing companies with precise, up-to-date and significant information so that they can make strategic decisions. The Pardgroup BI team can offer its Clients versatile, customized solutions in all areas of business, including marketing, sales and finance.