Xerjoff x Automobili Laborghini
Un encuentro entre el arte, la performance y la alta perfumería.
Dos iconos de la excelencia italiana. Dos mundos unidos por la artesanía, la innovación y una búsqueda constante de la perfección. Xerjoff y Automobili Lamborghini se encuentran para dar vida a una nueva expresión del lujo, y Pardgroup convirtió esa visión en una experiencia concreta.
Para el lanzamiento de esta exclusiva colaboración, Pardgroup realizó un proyecto experiencial completo en el corazón de Piazza Gae Aulenti, en Milán, con motivo de la Milano Beauty Week, transformando el pop-up en un recorrido multisensorial dedicado al descubrimiento anticipado de las nuevas fragancias.
Una experiencia pensada para involucrar la vista, el oído, el gusto y el olfato a través de una serie de activaciones inmersivas: desde la posibilidad de descubrir y probar en primicia las tres fragancias, hasta la degustación de tres cócteles inspirados en los colores y la identidad olfativa de la colección, pasando por masterclasses dedicadas.
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Entre las experiencias más distintivas, Scent Meets BrainArt® transformó la respuesta del cerebro a los estímulos olfativos en una composición visual personalizada, permitiendo a los visitantes llevarse consigo una representación única de su experiencia sensorial.
Pardgroup siguió todo el proyecto, desde el diseño desarrollado por Axielab hasta la producción completa, ocupándose de cada fase de la realización: desde la gestión técnica y logística hasta la producción de los elementos, hasta la instalación in situ.
La experiencia se completó con la activación de PardForce, que desplegó un equipo dedicado de promotores para acoger e involucrar a los visitantes, contando la colaboración y acompañándolos en el descubrimiento de la colección.
Un proyecto integrado en el que diseño, producción, logística, instalación y brand activation trabajaron juntos para transformar una colaboración entre dos excelencias italianas en una experiencia física, inmersiva y memorable.
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
Xerjoff x Automobili Laborghini Pop Up, Milan, Italy - work done: design by Axielab, production, logistics and installation by Pardgroup & promoting by PardForce
RESEÑA DE LA PRENSA ITALIANA
PORTANUOVA
Xerjoff x Automobili Lamborghini
MEDIA KEY
Xerjoff x Automobili Lamborghini insieme alla Milano Beauty Week
BRAINART
Xerjoff + Lamborghini + BrainArt | Milano Beauty Week
BEAUTYBIZ
Milano Beauty Week: Xerjoff e Automobili Lamborghini celebrano la loro collaborazione
