Brunello Cucinelli
“Feelosophy” Christmas Takeover | Harrods
Para la temporada navideña 2025, Brunello Cucinelli llevó el espíritu de Solomeo a Londres con “Feelosophy”, una instalación inmersiva que transformó Harrods.
Axielab creó el concepto artístico y toda la narrativa visual, convirtiendo al grifo Philo en el guía poético de un viaje onírico. Pardgroup gestionó la producción e instalación, coordinando nueve meses de trabajo para llevar a cabo 28 escaparates, dos pop-ups, un árbol de Navidad de seis metros inspirado en el cashmere y un food truck totalmente personalizado.
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
El resultado es una experiencia elegante y multisensorial que combina artesanía, storytelling y magia navideña. Tanto Harrods como Brunello Cucinelli mostraron gran entusiasmo por el resultado final, reflejo de la sólida colaboración entre Axielab y Pardgroup.
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
