New Beko Showroom in Milan

Beko italy renews its Milanese premises with a showroom dedicated to the two brands Beko and Grundig as well as developing new facilities designed and built with the wellbeing of its employees in mind.

An international household-appliance brand belonging to the Arçelik group, Beko is the second most important name in Europe for white goods; Grundig is a well known brand in the consumer-electronics sector which has extended its product portfolio to the world of household appliances.

The Smart Generation is Beko’s greatest source of inspiration and it works hard to meet the changing needs and evolving lifestyles of its customers, striving constantly to provide outstanding and advantageous solutions in each single product. This is the philosophy that lies behind Beko’s decision to create these sustainable spaces, enabling it to use resources and cutting-edge technology efficiently whilst bringing into play a peerless design.

Pardgroup has been Beko’s partner for several years now for the production of furniture, installation and assembly of products at Beko’s sales outlets as well as for the commercial support given by the Pardgroup Sales Division. And on this occasion too, Beko opted for the professionalism of the Pardgroup Team.

Once it received the project from the Customer, Pardgroup took due measurements, gauged the spaces available and carried out inspections, after which it proceeded to run checks on the various aspects and drew up lists of the materials required. The Pardgroup team provided all logistic support from the warehouse in Ceriano Laghetto (Milan), including permission for use of public areas for unloading goods, the setting up process, taking care of systems and equipment and all ancillary work required for the actual installation phase.

And whilst it was setting up the Showroom, Pardgroup also took care of the kitchen zone for the Beko employees as well as the recreational room.

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