The importance of illuminated signage: your business card in the retail world

20 May 2025

The importance of illuminated signage: your business card in the retail world

Pardgroup is excited to introduce a new service dedicated to the design and installation of illuminated signage, essential elements for every retail location.

Illuminated signage are more than just simple markers—they represent the first visual impression your store makes on customers. In a highly competitive commercial environment, a well-designed sign can make all the difference, creating an unforgettable first impression. Whether located in a busy shopping centre or on a crowded street, an effective sign becomes a powerful strategic tool for external communication and brand recognition.

Guide to illuminated signage: Pardgroup services and consulting

The design and installation of an illuminated sign require specialised expertise and careful attention to detail. Pardgroup relies on a team of experts who oversee every stage of the process. We offer a variety of sign types, from simple solutions to more sophisticated options, always in compliance with local regulations and municipal guidelines.

Among the most common solutions are box signage, channel letters, and signage with direct or indirect lighting. In addition to external signage, many companies also incorporate internal signage. Led walls, for example, are used by many brands to strengthen their visual identity within the retail space.

Why choose Pardgroup for your retail location?

A key element of our service is personalised consulting, guiding clients towards solutions that comply with current regulations. Thanks to a team of experts, Pardgroup provides support at every stage of the project, handling even the most technical and bureaucratic aspects.

We are aware that structural requirements can limit the size of signage, especially in contexts where the infrastructure cannot support additional weight. Our expertise allows us to find optimal solutions, ensuring results that align with your brand’s values.

Simplified management of permits and after-sales: a strategic advantage

Pardgroup efficiently handles all bureaucratic procedures related to sign installation, including permits and after-sales processes. Once the installation is complete, companies must comply with annual administrative obligations for sign maintenance.

By providing comprehensive support on after-sales aspects, Pardgroup enables companies to focus on their core business, significantly simplifying the process—especially for those managing multiple retail locations across national and international territories.

Custom design for successful illuminated signage

Our team of professional designers, Axielab, provides expert consultations to create custom logos and signage.

Small businesses and start-ups can benefit from dedicated support in creating logos and signage, while shopping centres and companies can request custom signage for informational totems.

Customisation grabs attention and delivers a clear, consistent message, strengthening brand identity.

The key factor for your store’s growth

In short, an illuminated sign is not just a signboard; it is a strategic element that can influence the success of a retail location. With over a decade of experience in the retail sector, Pardgroup stands out for its integrated management of all aspects related to the creation, production, installation, and maintenance of signage.

Investing in a quality sign not only boosts visibility but also represents a significant growth opportunity for businesses.

Visit our website to discover all the services Pardgroup offers to help your business succeed.