VM & Display Show

At the VM & Display Show 2026, Pardgroup UK, together with Axielab, brought to life an immersive stand concept designed to reflect our integrated approach to retail.

Inspired by the idea of a welcoming “Piazza”, the space was conceived to foster connection, conversation, and discovery—offering visitors a place to explore how creativity, technology, and execution come together to shape impactful retail experiences.

From concept to delivery, the project showcased our end-to-end capabilities, combining design, production, installation and digital innovation into a cohesive and engaging environment. As part of the experience, we also designed and produced a range of branded giveaways: including tote bags, t-shirts, pins, scratch cards, and postcards to further engage visitors and extend the interaction beyond the stand.

The stand was awarded Best Stand, recognising both its creative vision and its ability to create meaningful interactions with visitors.