Rabanne

What if a fragrance could become an experience?

Rabanne brought the world of One Million Black to life in Milan with an immersive pop-up combining fragrance, design and entertainment.

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Rabanne One Million Pop Up - Design by Axielab, production and installation by Pardgroup and promoting by PardForce

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Rabanne One Million Pop Up - Design by Axielab, production and installation by Pardgroup and promoting by PardForce

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Rabanne One Million Pop Up - Design by Axielab, production and installation by Pardgroup and promoting by PardForce

From street sampling and fragrance discovery to an arcade-style driving simulator and a Scratch & Win activation, every element was designed to engage visitors and extend the experience beyond the pop-up.

Pardgroup handled production and installation, working alongside Axielab for the design and PardForce for hostess staffing and management.