illy
Savor innovation
With illy, Pardgroup created “illy Space”, an immersive pop-up in Milan’s Piazza Gae Aulenti dedicated to launching the X▪CAPS system — a multisensory experience of storytelling, tastings, technology, and design. Every detail was handled: from planning to production to full event management and on-site activation.
The project continued with Pop In – Launch In Store activations at Mediaworld Certosa and Mediaworld Roma 4, bringing the same experiential concept directly in-store.
In both phases, we contributed tech development, setups, and promotion in synergy with PardForce and based on Axielab’s creative concept.
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Milan - Work done: design, production, installation, promoting & merchandising
Illy Space X-CAPS Pop Up, Mediaworld, Milan & Rome - Work done: design, production, installation, promoting
