Ferrari
Case history
Ferrari is an Italian luxury car manufacturer, renowned for producing high-performance sports cars. Founded in 1939 by Enzo Ferrari, the brand is a symbol of excellence in racing and motorsports, with notable successes in Formula 1. Ferrari is synonymous with exclusive design, advanced technology, and power, maintaining its status as an icon in the global automotive industry and attracting enthusiasts and collectors worldwide.
Pardgroup and Axielab collaborated with Ferrari to create an exclusive temporary store in Abu Dhabi.
Selected projects:
• Ferrari Temporary Store, Abu Dhabi, UAE – Work done: design (Axielab) production and installation
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Gucci
Pop-Up, Retail Design.