Brunello Cucinelli
“Feelosophy” Christmas Takeover | Harrods
For the 2025 festive season, Brunello Cucinelli brought the soul of Solomeo to London with “Feelosophy,” an immersive Christmas takeover at Harrods.
Axielab crafted the creative concept and full visual narrative, transforming the griffin Philo into the poetic guide of a dreamlike journey.
Pardgroup managed the production and installation, coordinating nine months of work to deliver 28 windows, two pop-up spaces, a six-meter cashmere-inspired Christmas tree, and a fully customised food truck.
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
The result is an elegant, multisensory experience that blends craftsmanship, storytelling and holiday magic. Both Harrods and Brunello Cucinelli expressed great enthusiasm for the final outcome, a testament to the strength of the collaboration between Axielab and Pardgroup.
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
Brunello Cucinelli “Feelosophy” Take Over, Harrods, London - Work done: creative concept & design by Axielab, production and installation by Pardgroup
