Yankee Candle
Case history
The Yankee Candle Company was founded in South Hadley, Massachusetts, when Michael Kittredge created his first scented candle as a Christmas gift for his mother in 1969. Neighbors began expressing interest in buying his creations, and Kittredge began producing them in larger quantities. Jarden Corporation acquired the company in 2013.
The Pardgroup Instore division and our Brand Specialists conducted sales support activities for the brand in various Rinascente and Coin stores throughout Italy during the holiday season.
Selected projects:
• Yankee Candle Brand Specialist – Coin and Rinascente stores, IT – Work performed: selection of brand specialists, consultancy and sales support
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Meliconi
In-Store Promotion.
