Beko
Case history
Beko was born in 1955, at the height of demand for household appliances in homes around the world. Cutting-edge technology and ease of use have quickly made the brand one of Europe’s leaders in its field.
The collaboration between Pardgroup’s Field Marketing Services division and Beko Italia has continued with enthusiasm since 2018, through a field monitoring service with 10 brand ambassadors and 2 master trainers across Italy.
Selected projects:
• Beko, Brand Ambassadors and Master Trainers throughout the national territory – Job done: Training and management of Brand Ambassadors, management of display and reordering of products and promotional materials and in-store training for sales staff.
• Beko, Training – Job done: Education and training
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ASUS
In-Store Promotion.
