Experience, expertise, results: the value PardForce brings to your brand
PardForce is the group’s company specialised in Field Marketing activities. It focuses on defining and implementing on-the-ground operational strategies, providing support for all in-store brand visibility activities and needs.
With the largest network of field professionals in Italy, PardForce manages Brand Ambassadors and Merchandisers, as well as planning and executing events, activation activities, and in-store promotional campaigns, all entrusted to a highly specialised in-house team.
PardForce boosts your brand’s market presence by providing extensive support for visibility and promotional needs, both inside and outside the store.
Brand Ambassador
Brand Specialist
Merchandiser
Events & Activation
Enhance your Field Marketing strategy with our team of professionals
Our 360° approach ensures that every aspect of your project is handled with the utmost care, from planning to execution.
Project management
- CRM strategy
- Planning and operations monitoring
- Reporting and questionnaires
- Sell-in/out data analysis
Mapping
- Clustering
- Definition and updating of rankings
- Competitor analysis
- Site inspections for visibility areas
Category management
- Reorganisation
- Inventories
- Orders and returns management
- Product and shelf restocking
Execution
- Planogram layout setup
- Price control
- POP setup and maintenance
- Assortment check
Day one
- Product launch and rebranding
- Delivery within 48 hours
- Live activity progress monitoring
- Reporting
Light POP and POSM
- Creativity and concept
- Design and prototyping
- Production
- Setup and installation
Logistics
- Central warehouses for merchandise stock
- Local transit points
- Last-mile management
- Shipment tracking
In-store report
- Training
- Ongoing on-site support
- In-store sales support
- Customer experience monitoring
Brand specialist
- Product sale
- Setup of dedicated area
- Reporting completion
- In-store product demonstration
Brand specialisation
Pardees
From strategy to execution, a fully dedicated team oversees every phase of the management and activation of complex projects.
A vertical and personalised service, designed to optimise your field communication and maximise results.
Go to Pardees websiteWhere we operate
We offer our services locally while ensuring global coordination through an international network.
Business Intelligence: versatile and customised solutions
The Business Intelligence division is made up of a team of professionals specialised in Data Management and Dashboard Analysis.
Their goal can be summed up as “Make sense of data”: enabling our clients to make strategic decisions based on data by providing accurate, up-to-date, and meaningful information within the relevant context.
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Data Warehouse
Data generated by various IT systems (production, sales, accounting, R\&D, CRM, and more) can be stored in specialised databases and big data platforms that preserve their informational value.
Data Transformation
Acquisition, cleaning, and normalisation of data from heterogeneous databases or archives, often unstructured. Automation, measurement, monitoring, and analysis of corporate results and performance.
Data Visualisation
BI reporting tools and a variety of graphical visualisation instruments, including dynamic dashboards, constantly updated and adaptable statistics, and indicators—all integrated into the process: measurement-analysis and decision-action.
The benefits of Business Intelligence
The implementation of a business intelligence platform within a company brings significant advantages, especially in complex organisations operating in increasingly volatile and difficult-to-interpret markets.
Cost-effectiveness of analyses
The automation of business analysis and reporting processes enables a more efficient, timely, and cost-effective examination of the company’s situation, providing immediate focus on strategic aspects identified by management.
Information consistency
Each company manager can benefit from a unified view of the business’s performance and the issues where improvement efforts need to be focussed.
Decision-making effectiveness
Thanks to data preparation and analysis, management can speed up decision-making processes and align them more closely with the set objectives.
Want to know more?
Discover PardForce, our company specialised in Field Marketing and get inspired by our projects.
Go to PardForce website
