Pharma Trade: Pardgroup gets in on the evolution of the pharmacy channel too

The world leader in the distribution of health and well-being products has landed in Italy with three new stores.

Among the suppliers, Pardgroup has supported the new openings with the creation of planograms in the Pharmacy channel to complete what the Company offers for the Trade.

Planograms are an essential business tool: allocating and optimising the position of off-the-shelf products and their categories is vital for the success of in-store sales. You therefore need to trust a reliable partner who has already gained this expertise in other markets.

The work carried out for the major pharmacy chain is part of a pool of Pardgroup services, providing complete consultancy in the Trade, partly thanks to the support of Business Intelligence specialists who can gather data from stores and sales channels, then analyse and aggregate it to make it meaningful for the Client. Based on this data, Pardgroup then makes planograms, implements them in store and develops merchandising activities thanks to the Field Force working all across the region.

 

Pardgroup is therefore the only partner that can offer integrated consultancy to its Clients, including in the Pharma channel now too.

Read also Field Marketing: which services should we offer today?

This post is also available in Italiano Français Deutsch Español