When consumers look for information about products and Brands, they want to be involved in shopping experiences that go beyond simple items or services.
How can Brands create successful in-store campaigns?
During in-store promotion initiatives, it is crucial for Brands to make direct contact with consumers, engaging them with informative and entertaining activities. Consequently, traditional product promotion efforts are often complemented with schemes to communicate directly with people, which make them feel closer to Brands while also boosting awareness and consequently sell-out levels.
In order to achieve this, it is necessary to set precise objectives and have a widespread presence throughout the area in question, as well as proficient, professional staff with training and qualifications in the fields of promotion and sales techniques.
This helps to ensure that campaigns create interest among consumers and achieve their sales targets, regardless of whether the focus is on a niche or mass market, a small town or an entire country.
Pardgroup’s In-Store Promotion department has an in-house team that organizes campaigns both in store and out. They are available seven days a week.
In addition to promotions inside and outside stores, the professional members of Pardgroup’s team specialize in activities such as Mystery shopping, Leafleting and Incentive competitions.
All figures such as Promoters, Hostesses, Stewards and models are selected for their specific skills, placed under contract and trained for each promotion campaign. The activities are supported by POP and permanent materials, merchandise, free gifts and dedicated logistics.
Furthermore, Pardgroup’s In-Store Promotion department has a proprietary daily sales data collection and analysis platform, so that it can update its Clients every day. In addition, the weekly results can be compared with the sell-out graphs provided by the distribution chains. Pardgroup also has a proprietary geolocation app that can be used to track in-store staff and guarantee that they work at the times and on the days agreed with the Client, in full compliance with the Law.