From “simple Retailers” to “Innovator Retailers”: how is the field reacting to Digital Transformation?

Although it is still early days for digitization in Retail, it seems that Retailers are now at the forefront when it comes to Digital Transformation and the adoption of end-to-end systems that are integrated with Cloud software.

We have already discussed the impact of technological progress on the Retail industry on a number of occasions. The Emerging Opportunities to Deploy Industry Processes in the Cloud study carried out by Forrester Consulting for SAP has now provided us with numbers that paint a picture of the results achieved by those who have embraced Digital Transformation.

87% of the 135 companies examined in nine different countries have planned or made significant investments in end-to-end and cloud software.


What results have been seen?

“Innovator retailers” is the name given to retailers who have chosen to use a combination of types of smart technology to achieve their digital transformation goals, investing in the digital consumer supply chain, smarter distribution technologies and consumer centricity.

81% of these companies now have a 55% edge over Competitors that have been “left behind”.

97% of “innovator retailers” also say that the quality of the services that they provide has improved, while 93% believe that they are more competitive and claim that they can attain better results thanks to the integration of Cloud software in their systems.


The most significant forms of technology are unquestionably the Internet of Things, Machine Learning and Real-time analysis. More than 92% of companies feel that moving end-to-end processes to the Cloud could enhance the digitization capacity of the entire Retail system.

It seems that the Cloud is deemed to play a crucial part in the digital priorities of Retailers and that they are prepared to invest even more in order to improve all of their processes: from purchasing to sales.


After all, the benefits are plain to see. Now all that’s left to do is work out how to optimize these resources in order to enhance their performance, although we’re sure that the future has some big surprises in store.

Would you like to discover more? Read also Digital Transformation and Italian Retailers

Unconventional Field Marketing, Unconventional Corporation, Unconventional Team: check out the corporate video!

The thing that makes Pardgroup S.p.A. stand out from all of the other players in the market is unquestionably its unconventional approach.
For instance, over the years we have established unconventional relationships with our Clients, our Suppliers and all of the Staff and Partners who work in our offices on a daily basis. We wanted to share with you some pictures of the passion and dedication that all of us at Pardgroup show every day as we strive to provide unbeatable services for everyone who chooses to work with us. Portrayed in the pictures are our offices, our routine and our faces. It goes without saying that we hope you like them!

Watch the full video and all of the clips on our YouTube channel!

Pharma Trade: Pardgroup gets in on the evolution of the pharmacy channel too

The world leader in the distribution of health and well-being products has landed in Italy with three new stores.

Among the suppliers, Pardgroup has supported the new openings with the creation of planograms in the Pharmacy channel to complete what the Company offers for the Trade.

Planograms are an essential business tool: allocating and optimising the position of off-the-shelf products and their categories is vital for the success of in-store sales. You therefore need to trust a reliable partner who has already gained this expertise in other markets.

The work carried out for the major pharmacy chain is part of a pool of Pardgroup services, providing complete consultancy in the Trade, partly thanks to the support of Business Intelligence specialists who can gather data from stores and sales channels, then analyse and aggregate it to make it meaningful for the Client. Based on this data, Pardgroup then makes planograms, implements them in store and develops merchandising activities thanks to the Field Force working all across the region.


Pardgroup is therefore the only partner that can offer integrated consultancy to its Clients, including in the Pharma channel now too.

Read also Field Marketing: which services should we offer today?

Digital Transformation and Italian Retailers

How does Italy differ from the rest of the world when it comes to digitalization?

A study conducted by Fujitsu, as part of its Digital Transformation PACT project, surveyed 190 leading businesses in the Retail sector and revealed some interesting differences. Globally, Retail is struggling to achieve tangible results, but in Italy the trend seems different: 65% of respondents claim they are happy with the investments made in this “digital” transformation.

The study centres around four factors deemed crucial for a successful digital transformation – People, Actions, Collaboration and Technology –  and what emerges from the Italian Retail landscape is a Culture of innovation. Specifically, 41% of Retailers are convinced that the most important factor is skills, therefore People, while 18% believe it’s Technology.
These findings are different at the global level, where 18% of respondents would invest in Actions and only 24% in People.


In Italy, 60% of surveyed organisations describe their own digital skills as inadequate and thus rely on external consultants, firms or start-ups (in 78% of cases) to develop tailored training programs for them.
The co-creation of Digital Transformation processes is also perceived differently in Italy compared to abroad: globally, Retailers are mostly averse to this possibility, while in Italy 30% of respondents view it favourably, and 90% of those are already experimenting with new business models.


Another difference between Italy and the rest of the world is that, in our country, over 70% of respondents think that too much emphasis is being placed on change, and too little on the skills and actions required to support such change.

Furthermore, while 47% of Italian Retailers are investing in Internet of Things systems, 82% are worried about their ability to adjust to emerging technologies such as artificial intelligence.


In Italy, 64% of respondents claim to have already implemented projects related to digital transformation, compared to only 35% worldwide. 52% of Italian Retailers are already turning to digitalization to transform their Customer Relations. But how, exactly, is “digital transformation” understood by companies? For 53% it means transforming a company’s revenue and business models; for 12% it means creating new digital business processes.

About half of the Retailers surveyed in Italy (47%) believe that the main impulse towards Digitalization comes from the Customers themselves, since customers – according to 88% of the sample – have high expectations regarding companies’ degree of evolution. However, 70% feel that this process leads to an increase in competition, and 88% of respondents believe it’s impossible for them to properly identify or predict who their competitors will be five years from now.


And what are the tools being used? The technologies deemed most crucial for companies’ financial success over the next ten years are cloud computing, big data analytics and artificial intelligence; the last two, together with cybersecurity, are also considered essential for growth, but mainly in terms of in-house skills and process optimisation.

Source: CIO

Are you interested in this topic? Also read:
The Internet of Things (IoT) to support the Customer Experience



La Divisione Retail Services di Pardgroup

Presentation of the Retail Services division

Pardgroup‘s Retail Services division offers a comprehensive range of services for Retail, starting from the design of display units, showcases, custom fixtures or shop-in-shops to full display windows all the way to entire stores. The creative component of each project can be addressed in-house or, alternatively, if the Concept has already been outlined by the client, it can be executed and enacted to their exact specifications.

The division manages production directly, through its network of trusted suppliers, and handles all aspects of transport, logistics and in-store installation with its team of professional in-house installers, carefully selected based on the skills required for each specific project. Importantly, all project management operations are also handled in-house.

In the case, for example, of major Fashion & Luxury brands, which inevitably rely on many different suppliers, having a single PM overseeing the project management and coordinating the various phases – and players – constitutes a real asset that Pardgroup is consistently able to provide.

Whether it’s contacting the clients’ suppliers around the world, managing the importation of specific materials or starting production or assembly of the single display components, Pardgroup’s team of professionals can handle all logistics aspects and support the in-house Project Managers and Designers. With its specialized know-how, Pardgroup can thus offer a complete package to brands in the Consumer Electronics and the Fashion & Luxury sectors.

Pardgroup guarantees coverage across the entire Italian territory, thanks to its in-house team of locally-based installers. This doesn’t just cut logistics and transportation costs for the client, it also guarantees the provision of a high-quality service.

Pardgroup is responsible for training the field force and is also in direct contact with the installers working on-site: should something unexpected happen during an installation, Pardgroup is always ready to promptly address any issues. This is true at both the national and European level. For several clients, in fact, the Retail Services division manages projects and installations all across Europe, once again through local teams of craftsmen and contractors who work almost exclusively for Pardgroup.

In addition to the installation teams, the company also has 20 secondary hubs in the various European countries, resulting in significant time and money savings as well as the guarantee of a dedicated transportation service. Furthermore, local teams who can speak the language and know the country’s laws represent an advantage not just in economic terms but, more importantly, in terms of quality of the service provided.

Pardgroup is renowned for its exceptional versatility, which means that it can cover everything from large volumes to individual prototypes, and from fitting out an entire store to producing a single display.

In recent years, the company has also specialized in designing and setting up showrooms (usually during the Milan Fashion week), trade show booths and events both in Italy and abroad.

In sum, today Pardgroup is capable of addressing all of its clients’ needs, in keeping with its omnichannel and multichannel vocation.

Fitbit and Pardgroup team up for fitness-oriented pilot project at Piacenza’s Liceo Respighi

According to the World Health Organization, child obesity rates are on the rise, and just one in three children engages in sports on a daily basis. A recent survey by Fitbit, global leader in the field of wearable devices, shows that a majority of parents believes their children are less active than they themselves were at the same age. Respondents say they worry about their children’s weight, the types of food they eat and the low levels of physical activity, as well as the growing rates of child obesity. Parents are therefore looking for ways of encouraging their children to adopt a healthier and more active lifestyle, and 75% said they are interested in the use of activity trackers to help them stay healthy. This kind of wellness-oriented approach has already been embraced in several countries, where sport is actively promoted at schools.

And now, thanks to funding from a European Union programme, the Liceo scientifico-sportivo Respighi (a sports and science high school in Piacenza) has a state-of-the-art fitness and wellness area inside the school building. Outfitted with cutting-edge equipment, the new gym has everything needed to offer a healthy dose of fun together with continually monitored physical activity.

The initiative was sponsored by Fitbit, which provided Fitbit Charge2 devices for all students enrolled in the sports programme as well as their teachers. The school’s principal has already shown interest in extending this pilot project to the rest of the student body. Liceo Respighi is the first school in Italy to have activated this pilot project.

Pardgroup actively contributed to the programme through its Fitbit Brand Ambassadors, who provided training for students and teachers to obtain the best performance from the trackers.


Fitbit has also recently launched its new Ace model, the first bracelet for children conceived specifically to foster healthy habits and to make fitness fun for the entire family. Fitbit Ace helps kids stay active, thanks to its monitoring of daily physical activity and of sleep, as well as through exciting games among friends. The device also features a parental control option to safeguard the children’s privacy.