is an independent award without ties to any trade magazines that aims to highlight the professionalism of those who contribute their skills to the success of an advertising campaign. Now in its 22nd edition, the Technical Advertising Award draws entries from amongst important and prestigious advertising agencies, audiovisual production and post-production studios, and web factoring firms.
The objective of this year’s edition is even more technical and is aimed at finding the creativity that most stands out in advertising communication. Mediastars is an innovative award because it is dedicated above all to the customer experience, hence the affinity with the mission of Pardgroup |Unconventional Field Marketing, i.e. to more effectively represent the client’s on-the-field image. The ‘unconventional’ designation specifies Pardgroup’s particularity: in a single agency you can find a partner able to support you 360° in on-the-field services throughout Europe: Trade Marketing, Sell-In and Sell-Out management, Merchandising and Retail services, In-store Promotion, Events, Shopfitting, Project Management and much more. And that’s not all. Thanks to our creative division and production centres, Pardgroup is capable of managing Planning, Design, Production, Logistics, Installation of POP material, graphic design, displays, storefronts, Shop-In-Shops and even entire points of sale.
For over 20 years, Pardgroup has supported partners at the international level ranging from Consumer Electronics to prestigious brands of Fashion and Luxury goods, covering the channels of large-scale distribution, GDS and Retail. It was precisely for this reason that Antonella Fossati, Communication Manager of Pardgroup, was invited to be on the jury for the 2017 Mediastars Award.
Each year, Mediastars composes a highly qualified Jury, naming professionals for each area of specialisation who are capable of giving substantive judgments in relation to both the projects entered in the competition and the professionalism and talent of the individuals involved. This year, the judging areas will be:
- Television and film
- Audiovisual technique
- On-line advertising and Apps
- Social media
- Corporate identity
As in every edition, for the occasion of the awards ceremony, the Mediastars Annual volume published by Mediastars Editore will be printed, the purpose of which is to pass down to the history of advertising the most qualified and creative advertising communications of the year and the names of the best professionals. Each year, along with the Announcement of the Award Competition, the Annual is sent to all Italian advertising agencies, audiovisual production and post-production studios, Providers, Web Factoring firms, professional associations, large corporations, and the individual professionals known in each area of specialisation in the advertising field.
Are you interested in participating in Mediastars 2017? Click here
For any further information, contact Pardgroup