Pardgroup, a successful evolution

“The path we have travelled has made us what we are today”.  Pardgroup is only a starting stage, indeed, a midway stage of a journey started over 30 years ago from the experience of the representation agencies of Luca Negroni on one side and Francesco Santoni on the other.

Their values and objectives were clear and it was only a matter of time before the two companies merged together. Pardgroup Scarl was founded in 2014, a multichannel company of advanced integrated Field Marketing services. Moving from offices in Rome and Bologna, Pardgroup opened its Headquarters in Milan in the space of three years, before becoming an SpA company in 2018, with various offices around Europe (now in Lugano and Madrid) and over 200 employees. With an increasingly structured organisation, the company now has nine divisions: Retail Services, Field Marketing&Business Intelligence, In-Store Promotion, Sales, Events, Logistics and Communication. All supported by Human Resources and IT divisions.

As the company grew so did its Brand Identity“Unconventional” is the key word and its style is unmistakable. The colours are the same as 2014 – yellow alongside black and grey – and its attentive, responsive identity, inspired by cats (hence “PARD”), never fails to amaze Clients. With its straightforward, streamlined style, it’s versatile as confirmed by its user-friendly approach with a focus on Project Management which makes Pardgroup stand out on the market.

Communication

The latest arrival at Pardgroup: the Communication Division!

The creation of content in a world that is ever turning to the intangible Digital sector is now essential for any company, particularly if it is aimed at the Consumer market. Consequently, to support its Clients in this process too, Pardgroup has decided to set up a Communication Division. The Pardgroup Team responds to Corporate communication needs in a dedicated, specific and prompt way to increase Awareness, Engagement and Reputation.
Thanks to our established partnerships, Pardgroup develops an ad hoc marketing strategy following the Client’s exact guidelines to find new (and old) customers.
Social Media Management, SEO, DEM, Content Marketing, Design and Graphics, Video, 3D Video and Photography are just a few of the activities handled by the youngest Pardgroup Division, and they are all aimed at achieving one goal: to provide complete support to every Client.

Click here to discover all the services provided by the Communication Division 

Digital Transformation and Italian Retailers

How does Italy differ from the rest of the world when it comes to digitalization?

A study conducted by Fujitsu, as part of its Digital Transformation PACT project, surveyed 190 leading businesses in the Retail sector and revealed some interesting differences. Globally, Retail is struggling to achieve tangible results, but in Italy the trend seems different: 65% of respondents claim they are happy with the investments made in this “digital” transformation.

The study centres around four factors deemed crucial for a successful digital transformation – People, Actions, Collaboration and Technology –  and what emerges from the Italian Retail landscape is a Culture of innovation. Specifically, 41% of Retailers are convinced that the most important factor is skills, therefore People, while 18% believe it’s Technology.
These findings are different at the global level, where 18% of respondents would invest in Actions and only 24% in People.

 

In Italy, 60% of surveyed organisations describe their own digital skills as inadequate and thus rely on external consultants, firms or start-ups (in 78% of cases) to develop tailored training programs for them.
The co-creation of Digital Transformation processes is also perceived differently in Italy compared to abroad: globally, Retailers are mostly averse to this possibility, while in Italy 30% of respondents view it favourably, and 90% of those are already experimenting with new business models.

 

Another difference between Italy and the rest of the world is that, in our country, over 70% of respondents think that too much emphasis is being placed on change, and too little on the skills and actions required to support such change.

Furthermore, while 47% of Italian Retailers are investing in Internet of Things systems, 82% are worried about their ability to adjust to emerging technologies such as artificial intelligence.

 

In Italy, 64% of respondents claim to have already implemented projects related to digital transformation, compared to only 35% worldwide. 52% of Italian Retailers are already turning to digitalization to transform their Customer Relations. But how, exactly, is “digital transformation” understood by companies? For 53% it means transforming a company’s revenue and business models; for 12% it means creating new digital business processes.

About half of the Retailers surveyed in Italy (47%) believe that the main impulse towards Digitalization comes from the Customers themselves, since customers – according to 88% of the sample – have high expectations regarding companies’ degree of evolution. However, 70% feel that this process leads to an increase in competition, and 88% of respondents believe it’s impossible for them to properly identify or predict who their competitors will be five years from now.

 

And what are the tools being used? The technologies deemed most crucial for companies’ financial success over the next ten years are cloud computing, big data analytics and artificial intelligence; the last two, together with cybersecurity, are also considered essential for growth, but mainly in terms of in-house skills and process optimisation.

Source: CIO

Are you interested in this topic? Also read:
The Internet of Things (IoT) to support the Customer Experience