Reverse Logistics – How to manage returned goods in Field Marketing

As the benchmark in field marketing in Europe, Pardgroup is used to handling a large quantity and variety of goods: from simple graphics to classic display cases, from shop-in-shops to all the furnishings for a store.

The problem

With a growing number of customers, particularly in the Fashion & Luxury, Apparel and Consumer Electronics sectors, it has become increasingly essential to meet the need for reorganising the returned goods used from window displays or stores and products or accessories from field marketing work and in-store promotion campaigns. The biggest risk in these cases is that the goods leave monitoring systems and are not properly categorised.

Without proper management of stock, transport checks, quality assessment of goods and the relative return time, it would not be possible to ensure the correct reverse logistics process for materials and the relative holding time in stock.

The solution

Taking into account the vast quantity and variety of goods managed by Pardgroup, in order to ensure the return of materials and to handle the higher number of items involved in each individual part, the company had to develop an internal reverse logistics system that guaranteed the traceability of individual items.

Thanks to this process, the Pardgroup Team can take apart entire shops or simple displays and match each item with the data required for the returned goods chain, such as: the dismantling date, the project manager, the work order code, the warehouse arrival date, the number of pallets for the dismantling, the status of materials and the relevant virtual warehouse.


The benefit

In this way, you can get real-time information on the handling of returned goods, their service life and their final destination. The benefit of the reverse logistics system developed by Pardgroup is that it can manage all the goods by centralising them on one single hub and making them available on IT systems for correct and efficient warehouse management. In this way, even larger dismantling jobs do not suffer from warehouse queues or return delays.

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Pharma Trade: Pardgroup gets in on the evolution of the pharmacy channel too

The world leader in the distribution of health and well-being products has landed in Italy with three new stores.

Among the suppliers, Pardgroup has supported the new openings with the creation of planograms in the Pharmacy channel to complete what the Company offers for the Trade.

Planograms are an essential business tool: allocating and optimising the position of off-the-shelf products and their categories is vital for the success of in-store sales. You therefore need to trust a reliable partner who has already gained this expertise in other markets.

The work carried out for the major pharmacy chain is part of a pool of Pardgroup services, providing complete consultancy in the Trade, partly thanks to the support of Business Intelligence specialists who can gather data from stores and sales channels, then analyse and aggregate it to make it meaningful for the Client. Based on this data, Pardgroup then makes planograms, implements them in store and develops merchandising activities thanks to the Field Force working all across the region.


Pardgroup is therefore the only partner that can offer integrated consultancy to its Clients, including in the Pharma channel now too.

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The first ARetail vending machine is here

Italy’s first vending machine for consumer electronics all by ARetail has been installed at the Università Cattolica del Sacro Cuore in Milan. Thanks to the development of new technology, vending machines guarantee consumers a complete multichannel experience and can offer products inside the vending machine and the entire online catalogue, letting you finalise the sale through the touch monitor and cashless payment systems on the vending machine. The possibility of remotely monitoring sales and the inventory of the products in the vending machine, together with the option of quickly updating prices, pictures and videos, lets you offer solutions in real time both to consumers, with a range of products and prices that is always up to date, and to suppliers thanks to prompt reporting. The project was made possible by the agreements signed with the biggest telephone and IT producers/distributors who sell products by Apple, Huawei, Samsung, CellularLine, Celly, SBS, SanDisk, Tucano, Fit Bit and Kaspersky. The connectivity was managed with D-LINK’s support. The customisation of the vending machine required several months of tests and work by various engineers, but thanks to the partnership with Nuova Pordenonese Bevande srl, ARetail managed to create an easily adjustable vending machine, which can manage over 60 products and accommodate items of different weights and sizes. Finally, thanks to the close agreement with Pardgroup SpA for handling refills all across Italy, this project with telephone and IT accessories will be scalable in all the biggest cities in Italy and is open to all managers who want to benefit from ARetail’s experience in this specific sector.


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