Pharma Trade: Pardgroup gets in on the evolution of the pharmacy channel too

The world leader in the distribution of health and well-being products has landed in Italy with three new stores.

Among the suppliers, Pardgroup has supported the new openings with the creation of planograms in the Pharmacy channel to complete what the Company offers for the Trade.

Planograms are an essential business tool: allocating and optimising the position of off-the-shelf products and their categories is vital for the success of in-store sales. You therefore need to trust a reliable partner who has already gained this expertise in other markets.

The work carried out for the major pharmacy chain is part of a pool of Pardgroup services, providing complete consultancy in the Trade, partly thanks to the support of Business Intelligence specialists who can gather data from stores and sales channels, then analyse and aggregate it to make it meaningful for the Client. Based on this data, Pardgroup then makes planograms, implements them in store and develops merchandising activities thanks to the Field Force working all across the region.


Pardgroup is therefore the only partner that can offer integrated consultancy to its Clients, including in the Pharma channel now too.

Read also Field Marketing: which services should we offer today?

aretail pardgroup vending machines

The first ARetail vending machine is here

Italy’s first vending machine for consumer electronics all by ARetail has been installed at the Università Cattolica del Sacro Cuore in Milan. Thanks to the development of new technology, vending machines guarantee consumers a complete multichannel experience and can offer products inside the vending machine and the entire online catalogue, letting you finalise the sale through the touch monitor and cashless payment systems on the vending machine. The possibility of remotely monitoring sales and the inventory of the products in the vending machine, together with the option of quickly updating prices, pictures and videos, lets you offer solutions in real time both to consumers, with a range of products and prices that is always up to date, and to suppliers thanks to prompt reporting. The project was made possible by the agreements signed with the biggest telephone and IT producers/distributors who sell products by Apple, Huawei, Samsung, CellularLine, Celly, SBS, SanDisk, Tucano, Fit Bit and Kaspersky. The connectivity was managed with D-LINK’s support. The customisation of the vending machine required several months of tests and work by various engineers, but thanks to the partnership with Nuova Pordenonese Bevande srl, ARetail managed to create an easily adjustable vending machine, which can manage over 60 products and accommodate items of different weights and sizes. Finally, thanks to the close agreement with Pardgroup SpA for handling refills all across Italy, this project with telephone and IT accessories will be scalable in all the biggest cities in Italy and is open to all managers who want to benefit from ARetail’s experience in this specific sector.


Pardgroup_Beko_Grundig showroom web

Case History | New Beko Showroom in Milan

Beko italy renews its Milanese premises with a showroom dedicated to the two brands Beko and Grundig as well as developing new facilities designed and built with the wellbeing of its employees in mind.

Pardgroup Microsoft web field marketing

Case history Pardgroup | Believe in what people make possible: a philosophy that is shared by Microsoft and Pardgroup!

Microsoft’s mission has always been to enable people and companies all over the world to realize their full potential. On a local level, the company relies on sales offices and technological development and support centres in addition to a multi-channel distribution network.

Bose sistemi audio altoparlanti diffusori installazioni Pardgroup

BOSE Case history | Pardgroup Retail and IT Services work together for BOSE

Bose is a privately held American corporation whose slogan is Better Sound Through Research. It is a specialist manufacturer of speakers and audio systems that has always been dedicated to research and the pursuit of excellence. Founded in 1964, Bose has always strived to offer better sound by inventing new technologies that truly benefit people, while fostering a culture in which innovation and teamwork come first. With this in mind, at the start of the year Bose embarked on a new challenge across Europe: complementing Bose product sales with a Premium service that is in keeping with the high quality of its audio systems. As its partner for this service, Bose has chosen Pardgroup.

DJI launch event by Attiva-Pardgroup for the new Mavic Air drone

The launch event for the new DJI Mavic Air took place in Aldo Coppola Spaces and Prime Time Loft in the Italian city of Milan on 26 January 2018.

Fitbit and Pardgroup: an unbeatable pairing in the fitness band and smartwatch market

Fitbit is an American company that is famous all over the world for its wearable, wireless activity trackers.

In 2007, the founders James Park and Eric Friedman realized that sensors and wireless technology had become sufficiently sophisticated to offer the potential for exceptional fitness and health experiences. This led to the development of a series of wearable products – the first of which was the Fitbit Tracker – that have revolutionized people’s outlook on exercise.