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Artificial intelligence in customer experience

Artificial intelligence (AI) is the latest huge innovation that is increasingly influencing the big brands. Thanks to the easy access and reading of advanced calculation algorithms and the capability of storing huge volumes of data – at low cost – AI now allows brands to segment their public based on habits and tastes and send reminders on offers and new products to customers who are increasingly readily accepting these applications, also owing to the sales announcements on the use of voice-activated personal assistants such as Siri, Alexa, and Google Assistant.

Nonetheless, there is still a lot of work to do on the levels of both consumer acceptance (especially regarding the protection of their privacy) and technology, which is continuously evolving. Would you like to find out more?

We have selected for you the latest article published on the subject in Marketing Week entitled ‘What are the real customer benefits of AI?’, click here to read it

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