From “simple Retailers” to “Innovator Retailers”: how is the field reacting to Digital Transformation?

Although it is still early days for digitization in Retail, it seems that Retailers are now at the forefront when it comes to Digital Transformation and the adoption of end-to-end systems that are integrated with Cloud software.

We have already discussed the impact of technological progress on the Retail industry on a number of occasions. The Emerging Opportunities to Deploy Industry Processes in the Cloud study carried out by Forrester Consulting for SAP has now provided us with numbers that paint a picture of the results achieved by those who have embraced Digital Transformation.

87% of the 135 companies examined in nine different countries have planned or made significant investments in end-to-end and cloud software.


What results have been seen?

“Innovator retailers” is the name given to retailers who have chosen to use a combination of types of smart technology to achieve their digital transformation goals, investing in the digital consumer supply chain, smarter distribution technologies and consumer centricity.

81% of these companies now have a 55% edge over Competitors that have been “left behind”.

97% of “innovator retailers” also say that the quality of the services that they provide has improved, while 93% believe that they are more competitive and claim that they can attain better results thanks to the integration of Cloud software in their systems.


The most significant forms of technology are unquestionably the Internet of Things, Machine Learning and Real-time analysis. More than 92% of companies feel that moving end-to-end processes to the Cloud could enhance the digitization capacity of the entire Retail system.

It seems that the Cloud is deemed to play a crucial part in the digital priorities of Retailers and that they are prepared to invest even more in order to improve all of their processes: from purchasing to sales.


After all, the benefits are plain to see. Now all that’s left to do is work out how to optimize these resources in order to enhance their performance, although we’re sure that the future has some big surprises in store.

Would you like to discover more? Read also Digital Transformation and Italian Retailers

Unconventional Field Marketing, Unconventional Corporation, Unconventional Team: check out the corporate video!

The thing that makes Pardgroup S.p.A. stand out from all of the other players in the market is unquestionably its unconventional approach.
For instance, over the years we have established unconventional relationships with our Clients, our Suppliers and all of the Staff and Partners who work in our offices on a daily basis. We wanted to share with you some pictures of the passion and dedication that all of us at Pardgroup show every day as we strive to provide unbeatable services for everyone who chooses to work with us. Portrayed in the pictures are our offices, our routine and our faces. It goes without saying that we hope you like them!

Watch the full video and all of the clips on our YouTube channel!

Pardgroup, a successful evolution

“The path we have travelled has made us what we are today”.  Pardgroup is only a starting stage, indeed, a midway stage of a journey started over 30 years ago from the experience of the representation agencies of Luca Negroni on one side and Francesco Santoni on the other.

Their values and objectives were clear and it was only a matter of time before the two companies merged together. Pardgroup Scarl was founded in 2014, a multichannel company of advanced integrated Field Marketing services. Moving from offices in Rome and Bologna, Pardgroup opened its Headquarters in Milan in the space of three years, before becoming an SpA company in 2018, with various offices around Europe (now in Lugano and Madrid) and over 200 employees. With an increasingly structured organisation, the company now has nine divisions: Retail Services, Field Marketing&Business Intelligence, In-Store Promotion, Sales, Events, Logistics and Communication. All supported by Human Resources and IT divisions.

As the company grew so did its Brand Identity“Unconventional” is the key word and its style is unmistakable. The colours are the same as 2014 – yellow alongside black and grey – and its attentive, responsive identity, inspired by cats (hence “PARD”), never fails to amaze Clients. With its straightforward, streamlined style, it’s versatile as confirmed by its user-friendly approach with a focus on Project Management which makes Pardgroup stand out on the market.


The latest arrival at Pardgroup: the Communication Division!

The creation of content in a world that is ever turning to the intangible Digital sector is now essential for any company, particularly if it is aimed at the Consumer market. Consequently, to support its Clients in this process too, Pardgroup has decided to set up a Communication Division. The Pardgroup Team responds to Corporate communication needs in a dedicated, specific and prompt way to increase Awareness, Engagement and Reputation.
Thanks to our established partnerships, Pardgroup develops an ad hoc marketing strategy following the Client’s exact guidelines to find new (and old) customers.
Social Media Management, SEO, DEM, Content Marketing, Design and Graphics, Video, 3D Video and Photography are just a few of the activities handled by the youngest Pardgroup Division, and they are all aimed at achieving one goal: to provide complete support to every Client.

Click here to discover all the services provided by the Communication Division 

Digital Transformation e i Retailer in Italia

Quali sono le differenze tra Italia e Mondo sul processo di digitalizzazione?

Da uno Studio condotto da Fujitsu, “The Digital Transformation PACT”, che ha intervistato 190 Business Leader del settore Retail a livello globale, emergono differenze interessanti. Se nel mondo il Retail fatica a raggiungere risultati concreti, l’Italia va controcorrente: il 65% degli intervistati si dichiara soddisfatto dell’investimento compiuto in questa trasformazione “digitale”.

Lo studio è basato sui quattro fattori considerati fondamentali per una trasformazione digitale di successo – Persone, Azioni, Collaborazione e Tecnologia – e ciò che emerge nel Retail in Italia è la Cultura di innovazione. Il 41% dei Retailer è convinto che il fattore più importante siano le competenze, quindi le Persone, mentre il 18% pensa che sia la Tecnologia.
Anche questo risultato cambia se si guarda oltre i confini: nel mondo il 18% investirebbe sulle Azioni e solo il 24% sulle Persone.

In Italia, il 60% delle organizzazioni intervistate definisce inadeguate le sue competenze digitali, per questo si affida a consulenti esterni, clienti o Startup (scelte dal 78%) per sviluppare progetti di training studiati ad hoc.
Anche la percezione della co-creazione di processi di Digital Transformation è diversa fuori e dentro i confini del nostro Paese: a livello globale i Retailer dichiarano che non ricorrerebbero a questa possibilità, in Italia, invece, il 30% del campione si dichiara ben disposto, tanto che il 90% di esso sta già sperimentando nuovi modelli commerciali.

Continuando a evidenziare le differenze tra Italia e mondo, nel nostro Paese oltre il 70% degli intervistati teme che nelle aziende ci si concentri troppo sul cambiamento e poco sulle competenze e sulle azioni che devono sostenerlo.

Come se non bastasse, se il 47% dei Retailer italiani sta investendo in sistemi Internet of Things, l’82% si dichiara preoccupato per la capacità di adattamento a nuove tecnologie come l’intelligenza artificiale.

In Italia, il 64% degli intervistati afferma di aver già implementato progetti di trasformazione digitale, mentre nel resto del mondo è solo il 35%. Il 52% dei Retailer del nostro Paese sta già implementando la digitalizzazione per trasformare la Customer Relationship. Ma com’è concepita la “digital transformation” dalle aziende? Per il 53% significa trasformare ricavi e modelli di business di un’azienda; per il 12% significa creare nuovi processi di business digitali.

È la metà del campione di Retailer intervistati in Italia (il 47%) a sostenere che il fattore di spinta verso la Digitalizzazione siano i Clienti: sono proprio loro ad avere alte aspettative sul grado di evoluzione delle aziende, secondo l’88% del campione. Ad essere convinto però che questo processo porti all’aumento della concorrenza è il 70%; addirittura l’88% degli intervistati sostiene che sia impossibile prevedere entità e identità dei rispettivi concorrenti da qui ai prossimi cinque anni.

Ma quali sono i tools utilizzati? In dieci anni, quelle che sono considerate “fondamentali” come tecnologie per il successo delle aziende in termini finanziari, sono il cloud computing, i big data analytics, e l’intelligenza artificiale; le ultime due e la Cybersecurity invece, vengono indicate come prioritarie per la crescita, ma in termini di competenze interne e miglioramento dei processi.

Fonte: CIO

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